How to start an influencer marketing campaign including choosing the right influencer(s), identifying the best platforms, and the tools for successful collaboration.
Tag Archives: social media marketing
Influencer Marketing & Its Importance for Strong Branding
Following the rise of social media and digital marketing has been the rise of influencer marketing. This promotional strategy has been beneficial for influencers and brands alike because it’s a collaborative marketing approach. Influencer marketing is important for strong branding for a variety of reasons which we will cover in this article.
Digital Marketing In Response to COVID-19
In the midst of the COVID-19 pandemic, we witness a significant impact on businesses. How these businesses respond when faced with challenges such as this can make or break a company. This article will cover new digital marketing trends seen in response to COVID-19.
Marketing Without Storytelling is Dead
With the shift from the traditional one-way form of communication in marketing to a new two-way form of communication with the rise of the digital age and social media marketing comes a greater emphasis on the need for storytelling and narrative in brand expression. This article touches on the importance of brand narrative, looks at a real life example of how a company portrays a strong brand image, and how companies cannot survive in the business world authenticity and storytelling.
3 Instagram Tools to Gain Exposure
3 Tips to Gain Brand Exposure on Instagram
Social Media Marketing for Entrepreneurs
How entrepreneurs can utilize social media marketing for their startups. Entrepreneurs should be sure to engage with their community, network with other companies, and create authentic content to help garner exposure for their brand.
The Marketing Behind Being a “Brand Rep”
For this blog post, I decided to provide a closer look at what it means to be a “brand rep” for a company. Notice here how I included the term “brand rep” in parentheses. This is because what I’ll actually be focusing on today is the use of affiliate programs, promoted as brand representative/brand ambassadorContinue reading “The Marketing Behind Being a “Brand Rep””
5 Ways to Encourage Consumer Engagement on Social Media
Social media marketing takes a new and unique approach to conventional methods because it allows for two-way communication between a brand and consumer. Whereas traditional marketing typically involves a company with a message to promote and push to a specific target market, social networks encourage companies to pursue a pull marketing strategy and enable brandsContinue reading “5 Ways to Encourage Consumer Engagement on Social Media”
What Social Networks Should I Use & Where Are My Customers?
1. Facebook As one of the first social networks to emerge and gain popularity in the modern digital age, Facebook provides many opportunities for companies to promote their brand online. Businesses can create accounts, business pages, and utilize various business tools within the site to their advantage. Moreover, companies may find it advantageous to reachContinue reading “What Social Networks Should I Use & Where Are My Customers?”
Why Should Your Business Utilize Social Media?
Increased Awareness & Global Exposure With over 3 billion social media users worldwide, businesses taking advantage of maintaining a presence in the social atmosphere have the potential to gain great brand recognition among major audiences, globally, and rather immediately. Whereas traditional forms of media require extensive planning and typically long wait times before advertisements reachedContinue reading “Why Should Your Business Utilize Social Media?”
The More Social Business 