The Marketing Behind Being a “Brand Rep”

For this blog post, I decided to provide a closer look at what it means to be a “brand rep” for a company. Notice here how I included the term “brand rep” in parentheses. This is because what I’ll actually be focusing on today is the use of affiliate programs, promoted as brand representative/brand ambassadorContinue reading “The Marketing Behind Being a “Brand Rep””

5 Ways to Encourage Consumer Engagement on Social Media

Social media marketing takes a new and unique approach to conventional methods because it allows for two-way communication between a brand and consumer. Whereas traditional marketing typically involves a company with a message to promote and push to a specific target market, social networks encourage companies to pursue a pull marketing strategy and enable brandsContinue reading “5 Ways to Encourage Consumer Engagement on Social Media”

Why Should Your Business Utilize Social Media?

Increased Awareness & Global Exposure With over 3 billion social media users worldwide, businesses taking advantage of maintaining a presence in the social atmosphere have the potential to gain great brand recognition among major audiences, globally, and rather immediately. Whereas traditional forms of media require extensive planning and typically long wait times before advertisements reachedContinue reading “Why Should Your Business Utilize Social Media?”

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