How to start an influencer marketing campaign including choosing the right influencer(s), identifying the best platforms, and the tools for successful collaboration.
Tag Archives: rise of influencer marketing
Influencer Marketing & Its Importance for Strong Branding
Following the rise of social media and digital marketing has been the rise of influencer marketing. This promotional strategy has been beneficial for influencers and brands alike because it’s a collaborative marketing approach. Influencer marketing is important for strong branding for a variety of reasons which we will cover in this article.
How YouTube Transformed Marketing
With the rise of the video sharing network which enabled users to “broadcast” themselves also came the rise of a unique way we began to see ordinary people become influencers and build their own empire from the platform. This article will cover how YouTube changed the marketing landscape and how beauty/lifestyle blogger Bethany Mota rose to fame on the platform, as have many others.
The More Social Business 