How to start an influencer marketing campaign including choosing the right influencer(s), identifying the best platforms, and the tools for successful collaboration.
Tag Archives: influencer marketing
Influencer Marketing & Its Importance for Strong Branding
Following the rise of social media and digital marketing has been the rise of influencer marketing. This promotional strategy has been beneficial for influencers and brands alike because it’s a collaborative marketing approach. Influencer marketing is important for strong branding for a variety of reasons which we will cover in this article.
How YouTube Transformed Marketing
With the rise of the video sharing network which enabled users to “broadcast” themselves also came the rise of a unique way we began to see ordinary people become influencers and build their own empire from the platform. This article will cover how YouTube changed the marketing landscape and how beauty/lifestyle blogger Bethany Mota rose to fame on the platform, as have many others.
The Marketing Behind Being a “Brand Rep”
For this blog post, I decided to provide a closer look at what it means to be a “brand rep” for a company. Notice here how I included the term “brand rep” in parentheses. This is because what I’ll actually be focusing on today is the use of affiliate programs, promoted as brand representative/brand ambassadorContinue reading “The Marketing Behind Being a “Brand Rep””
What Social Networks Should I Use & Where Are My Customers?
1. Facebook As one of the first social networks to emerge and gain popularity in the modern digital age, Facebook provides many opportunities for companies to promote their brand online. Businesses can create accounts, business pages, and utilize various business tools within the site to their advantage. Moreover, companies may find it advantageous to reachContinue reading “What Social Networks Should I Use & Where Are My Customers?”
The More Social Business 