With the rise of the video sharing network which enabled users to “broadcast” themselves also came the rise of a unique way we began to see ordinary people become influencers and build their own empire from the platform. This article will cover how YouTube changed the marketing landscape and how beauty/lifestyle blogger Bethany Mota rose to fame on the platform, as have many others.
Tag Archives: entrepreneurial marketing
Marketing Without Storytelling is Dead
With the shift from the traditional one-way form of communication in marketing to a new two-way form of communication with the rise of the digital age and social media marketing comes a greater emphasis on the need for storytelling and narrative in brand expression. This article touches on the importance of brand narrative, looks at a real life example of how a company portrays a strong brand image, and how companies cannot survive in the business world authenticity and storytelling.
Social Media Marketing for Entrepreneurs
How entrepreneurs can utilize social media marketing for their startups. Entrepreneurs should be sure to engage with their community, network with other companies, and create authentic content to help garner exposure for their brand.
The More Social Business 