How to start an influencer marketing campaign including choosing the right influencer(s), identifying the best platforms, and the tools for successful collaboration.
Category Archives: Uncategorized
Influencer Marketing & Its Importance for Strong Branding
Following the rise of social media and digital marketing has been the rise of influencer marketing. This promotional strategy has been beneficial for influencers and brands alike because it’s a collaborative marketing approach. Influencer marketing is important for strong branding for a variety of reasons which we will cover in this article.
Digital Marketing In Response to COVID-19
In the midst of the COVID-19 pandemic, we witness a significant impact on businesses. How these businesses respond when faced with challenges such as this can make or break a company. This article will cover new digital marketing trends seen in response to COVID-19.
Best Practices for YouTube Marketing & SEO Tips
Learn more about some best practices for YouTube marketing and effectively utilizing SEO strategies from an individual with 6 years experience on the platform.
7 Best Editing Apps for Instagram Stories
Here are 7 of my favorite apps for editing Instagram stories. Each app offers unique features when it comes to photo editing, designing collages, or animating designs to help further promote your brand.
How YouTube Transformed Marketing
With the rise of the video sharing network which enabled users to “broadcast” themselves also came the rise of a unique way we began to see ordinary people become influencers and build their own empire from the platform. This article will cover how YouTube changed the marketing landscape and how beauty/lifestyle blogger Bethany Mota rose to fame on the platform, as have many others.
Marketing Without Storytelling is Dead
With the shift from the traditional one-way form of communication in marketing to a new two-way form of communication with the rise of the digital age and social media marketing comes a greater emphasis on the need for storytelling and narrative in brand expression. This article touches on the importance of brand narrative, looks at a real life example of how a company portrays a strong brand image, and how companies cannot survive in the business world authenticity and storytelling.
3 Instagram Tools to Gain Exposure
3 Tips to Gain Brand Exposure on Instagram
Social Media Marketing for Entrepreneurs
How entrepreneurs can utilize social media marketing for their startups. Entrepreneurs should be sure to engage with their community, network with other companies, and create authentic content to help garner exposure for their brand.
The Marketing Behind Being a “Brand Rep”
For this blog post, I decided to provide a closer look at what it means to be a “brand rep” for a company. Notice here how I included the term “brand rep” in parentheses. This is because what I’ll actually be focusing on today is the use of affiliate programs, promoted as brand representative/brand ambassadorContinue reading “The Marketing Behind Being a “Brand Rep””
The More Social Business 